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Direct mail guide

EDDM vs Neighbourhood Mail

Every Door Direct Mail is the American way to reach every home on a route. In Canada it’s Canada Post Neighbourhood Mail — same idea, different rules.

If you’ve read about EDDM (Every Door Direct Mail), it’s a United States Postal Service program: it only delivers in the US. To reach every home in a Canadian neighbourhood, the service you want is Canada Post Neighbourhood Mail. Both deliver a piece to every mailbox on the routes you choose without a mailing list or any names on it — but the way you plan, size and send them differs.

Side by side

EDDM (United States)Neighbourhood Mail (Canada)
Who runs itUnited States Postal ServiceCanada Post
Mailing listNone — addressed to “Postal Customer”None — delivered to every point of call on the routes you pick
How you targetCarrier routesLetter carrier routes, by area, and by type: houses, apartments, businesses and farms
Piece sizeHas to be a large “flat” — the reason EDDM postcards are so bigPostcards, flyers, folded pieces and envelopes, in everyday sizes
Households that opt outNo opt-out — every address on the route gets oneHouseholds that have asked not to receive unaddressed mail are skipped
Who books itYou, or a print and mail providerA Canada Post commercial account — we book it, prepare it and drop it off for you

What it means for your mailing

  • Don’t size it for EDDM. American templates are built around EDDM’s oversized format. For Neighbourhood Mail a standard postcard or flyer works — tell us your size and we’ll check it.
  • Count by route, not by list. You pick the routes; Canada Post delivers to every eligible door on them. MailScout shows each route’s households with opt-outs already removed, so the count you see is the count you pay for.
  • Want names on it? That’s addressed mail rather than Neighbourhood Mail — MailScout shows the same area both ways, so you can compare.
We do the Canada Post part. As a Canada Post mail service provider we receive discounted Neighbourhood Mail postage and pass the savings on, and we handle the booking, bundling and paperwork.

Plan it in MailScout Rates & route maps

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