Direct mail is a tangible way to reach people, which makes it more memorable than digital alternatives. It lets you put the right message in front of the right audience, and it often produces higher response rates — which means better conversion for your organization.

It’s an effective way to win new customers: a personal, engaging piece with an eye-catching design and a clear call to action. Track the responses, learn from the results, and each campaign gets better than the last.

Plan a mailing in MailScout See mail pricing

A woman taking a postcard out of her mailbox

Mail gets read

92%of Canadians read the direct mail they receive

88%of Canadians visit a store or website after receiving direct mail

39%more time spent with integrated campaigns than with digital only

Sources: Connecting for Action, 2016; Compu-Mail, 2020.

Three ways to send promotional mail

Neighbourhood Mail Lower unit cost · broader reach. The same piece to every household on the routes you choose — no list needed. As a Canada Post mail service provider we get discounted Neighbourhood Mail postage, and we pass those savings on to you. Pick routes in MailScout →

Postal Code Targeting Mid unit cost · tighter targeting. Addressed to the residents of every home in the postal codes you pick — no names or list needed. Choose codes by neighbourhood or Canada Post’s demographic data to reach the households most like your customers, for less than Personalized Mail. Plan your area in MailScout →

Personalized Mail Higher unit cost · higher response. Addressed to individuals from your list, with content tailored to each recipient. Personal mail builds connection and engagement, and usually earns the better response rate. Setting up a personalized list →

Full service: print, prep and mail

Postcards, envelopes printed and stuffed, brochures and flyers, personalized letters, magazines and newsletters — send us your artwork and one team takes it to Canada Post.

Postcards, letters and custom envelopes — Postcards, letters & custom envelopes

An envelope-stuffed mailer — Envelope-stuffed mailer

Neighbourhood Mail flyers — Flyers (Neighbourhood Mail)

An oversized brochure self-mailer for a summer camp — Oversized brochure self-mailer

A 9 by 12 enveloped mailer — 9×12 enveloped mailer

Envelope stuffing & sealing

Don’t stuff and seal envelopes by hand — there’s a faster way. For mailings headed to Canada Post, our equipment stuffs and seals up to 5,000 envelopes an hour with as many as six inserts, addressing them inline as it goes.

Get an envelope stuffing quote

“The Standard Press is a great company to work with. They understood my desired outcome and worked with me to make it happen. It was a breath of fresh air to get this level of care and assistance.”

Sarah Marcotte · Google review

Mailing resources

Postage & countsCanada Post rate sheets, delivery standards, indicia rules, and route maps for every Winnipeg postal area.Mail resources → Variable dataHow to set up one clean list for a campaign with several versions of a letter — and why one list beats three.Best practices → Mailing termsWho’s responsible for what between you, us and Canada Post — and the authorization we need before we mail.Direct mail terms →

Start your mailing

Order online Postcards, newsletters and letters, priced up front. Upload your artwork and check out in the store. Go to the store →

Plan a mailing Pick neighbourhoods in MailScout, our mailing map: see household counts and postage, and save the plan to order later. Open MailScout →

Get a quote Booklets, forms, signs, a big mailing, something unusual — tell us about it and we’ll price it. Request a quote →

Direct mail that engages customers and prospects